Most businesses refresh their brand every 7-10 years. Refreshing doesn’t usually mean you change your company name. It typically involves restyling your logo, changing the color palette and/or font, and perhaps adding or modifying the tagline (if you have one).
Answering the question, “Where are we now?” is essential to positioning the brand for the future. Visiting each store and photographing, measuring, and inventorying existing signs not only helps in the design phase but is essential to rolling-out the new image across the entire store footprint.
Enterprise Signs offers full graphic design capability. It all starts with a discovery meeting, or perhaps a series of meetings. The best graphic design is both creative and scientific. The more we know about your company, customers, products, and services, the better we can help build a fresh new image that will endure for years.
Applying your new image to an entire family of signs is the next step for a brand refresh. Maintaining consistency across various sign types and sizes is essential to building a cost-effective brand.
Designing your new brand is a great start but Enterprise Signs will bring it to life. From securing sign permits to manufacturing and installation, we provide turnkey service to bring your refreshed brand across the finish line.
Federal Express became FedEx, ValueJet became AirTran, Kentucky Fried Chicken became KFC, and GMAC became Ally Financial. There are many reasons to rebrand such as strategic shifts, competitive threats, and product or service crises. If your company is considering rebranding your best option is to work with professionals, like Enterprise Signs, to help translate your brand narrative into a cost-effective and consistent corporate identity.
What’s in a Name?
Changing from one name to another is a complex and challenging undertaking. Whatever the reason for your rebranding, Enterprise Signs works with you to translate a logo and color palette into a family of signs that can be applied across your entire footprint.
Designs may look great on paper but how do they perform when the lights go on? There are many options for adding dimension to signs. Enterprise Signs provides options and trade-offs to keep you fully in charge of your image.
Engineering and prototyping your rebrand is a great start but Enterprise Signs will bring it to life. From securing sign permits to manufacturing and installation, we provide turnkey service to bring your rebrand across the finish line.