Signage 201 - The Advanced Class Webinar

Nov 19, 20201:00pm EST1 hour
In Signs 101 we learned the basics like sign industry overview, sign codes, sign types, lighting technology, types of sign programs, and materials and technology. That explained the “What.” Signs 201 goes into more detail about the “How” and focuses more on how signs are manufactured and installed. How are the different face materials utilized and graphics added? How are different types of channel letters manufactured and why would you use one type over another? How to properly coordinate site audits and what information is critical to capture? How do you create a brand book or family of signs to create consistency across your footprint? And finally, how do you create a budget for rollouts and programs?